Services – Brand Guys 360
What You Get for Your Investment in Brand Guys 360
The Brand Guys 360 Team will help you formulate your Strategy, develop your company’s Message, and allocate your Budget so that your Marketing dollars stretch further, and you become famous for what you do in a shorter amount of time.
Let’s Do This
How We Do It
We Focus on Three Areas
STRATEGY
Your Strategy might include a number of marketing channels: TV, Radio, Direct Mail, Events, your Website or Social Media.
We perceive and guide the big picture of your brand, and help you get clear on your brand’s direction.
MESSAGE
Your Message includes what makes your company unique and easy-to-remember; interesting words or phrases, your company history, a jingle, identifiable elements such as your logo or company mascot.
We help you find your company’s most intriguing traits, so the public thinks of your company first, and feels the best about you.
BUDGET
We then match your message to cost-effective vehicles for delivering your story based on your Budget. We’ll assist researching, negotiating and placing your media.
We’ll also handle changing your messaging out in a timely manner. You’ll never have to be ambushed by a media sales rep again.
What We Do
Digital, Mass Media, and Ongoing Maintenance
Digital Services
- Review Current Website and Digital Marketing, and Make Recommendations.
- Research Pay Per Click Spend Required for Market Dominance
- Develop your Search Engine Optimization strategy
- Evaluate and establish website analytics and tracking
- Properly Integrate Google Services Accounts
- Manage pay-per-click advertising campaigns
- Manage Local Service Ads
- Manage Google Business Page
- Create and Submit Local Search Listings when needed
- Create or update landing pages to support Ad Campaigns *
- Review and advise on customer reviews
- Review and advise on your social media interactions
* Full Website Redesign Service are not included in Digital Management, but are available at additional cost.
Mass Media Services
- Research the top stations and networks in the client’s area to determine best delivery method for marketing
- Negotiate with TV and Radio reps on behalf of the client for best available rates/bonus savings
- Execute Media Buy Agreements on behalf of the client
- Act as the point-of-contact representation with 3rd party marketing vendors on behalf of the client to evaluate offerings
- Provide marketing strategy and messaging that aligns with the client’s mission statement and advertising objectives
- Assist with recruitment efforts by reviewing previous postings and providing copy/recommendations to increase results
- Coach voice-overs and/or on-camera talent
- Host in-house audio recording sessions
- Evaluate any previously produced content to re-purpose under new branding efforts
- Assist in sourcing providers for TV or video production
- Create personnel, prop and wardrobe lists to prep for TV or video shoots
- Provide copy for Radio, TV, Billboards, and Direct Mail (letters and postcards)
- Provide design recommendations for vehicle wraps, billboards, website, pay-per-click and email campaigns. While we can provide ideation and rough sketches to 3rd party vendors, we do not do the actual designing itself.
Ongoing Maintenance Services
- We will meet with you monthly to discuss the state of your company, review content and messaging, and provide any other assistance outlined in our agreement
- Deliver produced and approved radio, television, and OTT (digital streaming) spots and running instructions to radio and television
- Maintain a Message Map that shows the spot titles and run dates throughout each quarter in terms of electronic media and outdoor
We believe our partners deserve clarity and transparency. Read our Client Bill of Rights
What We Don’t Do
MANAGE YOUR RECRUITMENT EFFORTS
We gladly suggest copy changes to make your recruitment ads more enticing to prospects
PROVIDE DIRECT MAIL GRAPHICS & DISTRIBUTION
We will recommend concepts, copy and graphics and guide your implementation.
PAY YOUR MEDIA BILLS
All invoices will be sent directly to you for the Net amount. We refuse to accept the 15% agency discount. You pay your pay-per-click bills directly too. You pay no commission on ANY of your advertising.
