Who We Are – Brand Guys 360
Who We’ve Been
If you’ve been around CertainPath for a while, you’re probably already familiar with The Brand Guys. And if you’re not, just ask around.
Ray Seggern (a.k.a. “Batman”) and Monica Ballard (a.k.a. “Robin in the sidecar”) and their far-flung team of marketing gurus have brought rocking success to service companies across the U.S and Canada.
Throughout our relationship as CertainPath’s premiere marketing partner, we have
- presented on the EXPO stage in Las Vegas, Palm Springs, Orlando, Dallas, Boca Raton, and Phoenix.
- written enough columns in “Compass” magazine to fill a book (or two!)
- awarded free Q&A sessions with Ray,
- offered diagnostics on the current health of a company’s marketing along with our recommendations for next steps
- ranked up frequent-flyer miles with on-site visits to conduct in-person Uncovery sessions.
- and given away baskets of marketing books at EXPOs.
About The Brand Guys
Who We Are Now
Just as SGI evolved from Success Group International to CertainPath, The Brand Guys are upgrading our services and stable of experts to meet your digital needs.
We are proud to unveil Brand Guys 360 and introduce you to a bigger brain trust of proven heavy hitters. No interns here. No “dabbling in digital.”
We’ve added seasoned digital wizards with tried-and-true systems who really know what they’re doing.
Ray Seggern
Founder and Empresario of The Brand Guys, Fearless Leader & Visionary. Ray honed persuasion techniques selling cinnamon toothpicks on the playground in grammar school. Radio personality, former promotions director, rock band promoter and music journalist. Ray’s collection of guitars and band t-shirts are museum-worthy. He can rock your business, too.
Vi Wickam
25 years in the digital trenches, helping businesses succeed through better SEO, Web Architecture, and smarter PPC wrangling. Vi ran a tech company for 12 years and took it to $700,000 in annual revenue. And when it comes to playing a fiddle, the Devil doesn’t go anywhere near Vi. Ol’ Scratch knows when he’s licked.
Monica Ballard
Vice Principal of The Brand Guys, Wordsmith, Client Performance Coach and Myers-Briggs Certified, Monica has been described as a “creative dynamo.” Burns the midnight oil regularly. Ready with a good ghost story at any time. Drives a candy-apple red car named “Lola.” Proud to be “Robin in the Sidecar” to Ray’s “Batman.”
What We Mean by Wizard of Ads Partners
The Wizard of Ads™ Partners were carefully recruited over a period of 21 years by Roy H. Williams, best-selling NYT author and the founder of the group
One major difference between an ad agency and The Wizard of Ads™ Partners is that our incentives are linked to your growth. We only get a raise when your business does better.
Another characteristic that separates us from other agencies is that when we negotiate your mass media, we don’t collect a 15% commission. You pay the net rate for radio and TV, and we collect nothing. That way, we’re not “friends” with media sales reps. We’re on your side.
We are published authors, playwrights, performers, psychologists, philanthropists, pilots,
and professional promoters.
(And those are just the “P’s.”)
We are published authors, playwrights, performers, psychologists, philanthropists, pilots,
and professional promoters.
(And those are just the “P’s.”)
At last count, there were 60 scrutinized Wizard of Ads™ Partners across 4 continents with over a thousand years combined experience. That’s a deep bench of consulting expertise, a lot of passion for your business, and acres of strong, exclusive ads that actually persuade.
